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Firms for which licensing is not a good option include those in
Perceived Behavioral Control
An individual's belief in their capability to execute behaviors necessary to produce specific performance attainments.
Behavioral Intention
A person's predisposition towards performing a certain action, influenced by personal attitudes and societal norms.
Theory of Planned Behavior
A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place, based on their attitude, subjective norms, and perceived behavioral control.
Attitude-Behavior Consistency
The extent to which an individual's behaviors or actions mirror their feelings and beliefs.
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