A Merger in Which an Entirely New Firm Is Created

question 11

Multiple Choice

A merger in which an entirely new firm is created and both the acquired and acquiring firms cease to exist is called a:

• A)divestiture.
• B)consolidation.
• C)tender offer.
• D)spinoff.
• E)conglomeration.

Differentiate between personal and nonpersonal selling strategies.

Understand the function of advertising and its role in product differentiation.

Recognize the importance and techniques of brand positioning in the market.

Identify the impact of digital marketing strategies on consumer engagement.

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Definitions:

Highest Bidder

Refers to the individual or entity that offers the most amount of money for an item or service in an auction or bidding process.

Land

Natural resources used to produce goods and services.

Amount of Land

The quantity or measure of land available, often discussed in the context of its use for agriculture, development, conservation, or other purposes.

Variable

An element, feature, or factor that is liable to vary or change, often used in statistical or mathematical models to represent data or conditions.