D & F Expects Sales of £620,£650,£730 and £780 for the Months

question 53

Multiple Choice

D & F expects sales of £620,£650,£730 and £780 for the months of April through to July,respectively.The firm collects 20% of sales in the month of sale,50% in the month following the month of sale and 28% in the second month following the month of sale.The remaining 2% of sales is never collected.How much money does the firm expect to collect in the month of July?

• A)£645
• B)£703
• C)£711
• D)£742
• E)£755

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Definitions:

Return on Emotion

A metric evaluating the emotional engagement and reactions provoked by a brand, product, or campaign, reflecting its impact on customer behavior.

Earned Reach

The exposure a brand gains through word-of-mouth or other non-paid forms of promotion, often amplified by digital platforms and social media.

Fandom

Fandom represents the collective fans of a particular entertainment property, personality, or genre, characterized by a shared enthusiasm and often expressed through fan activities, creations, and communities.

Brand Engagement

Refers to the process of forming an emotional or rational attachment between a consumer and a brand.