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Mental Accounting
A concept in behavioral economics that refers to the different values people place on money, based on subjective criteria, affecting economic decision-making.
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting beliefs or hypotheses, often leading to statistical errors.
Affect Heuristic
A mental shortcut used in decision making and judgement that involves relying on emotions and feelings.
Regret Aversion
A theory in behavioral economics that describes the emotional reaction people experience after realizing they have made an error in judgment, leading them to avoid making decisions.
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