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Variable costs:
Social Comparison
The process of comparing oneself to others in order to evaluate or enhance one's own abilities, attitudes, and beliefs.
Equity Theory
Suggests that employees determine their level of satisfaction based on the ratio of inputs to outcomes compared to others, driving their motivation and engagement.
Locke and Latham
Scholars known for their goal-setting theory, emphasizing the importance of setting specific and challenging goals to enhance performance.
Goal-setting Research
Studies focusing on how setting goals influences performance, motivation, and achievement.
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