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You are considering a project with the following data: Internal rate of return: 8.7%
Profitability ratio: 0.98
Net present value: -£393
Payback period: 2.44 years
Required return: 9.5%
Which one of the following is correct given this information?
Economic Profit
The difference between total revenue and total cost, including both explicit and implicit costs, representing the additional benefit over the next best alternative.
Competitive Price-searcher Market
A market structure where firms have some control over the pricing of their products due to differentiation, but still face significant competition.
Market Demand
The overall volume of a good or service that consumers in a market are ready and able to buy across a range of prices.
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