The SECOND STAGE of the FIRST LEVEL of Lawrence Kohlberg's

question 73

Essay

The SECOND STAGE of the FIRST LEVEL of Lawrence Kohlberg's theory of moral reasoning.At this stage,individuals pursue their own interests and allow others to do the same.

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Definitions:

Customer-centric

describes a strategy that prioritizes the needs and desires of customers in the development and selling of products or services.

Repeat Customers

Individuals who repeatedly purchase goods or services from the same business or brand.

Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with the program.

Customer-facing CRM

Aspects of Customer Relationship Management systems that directly interact with customers, such as sales force automation, customer service, and marketing automation.