Examlex
List seven ways of collecting information when one conducts descriptive research.
Puffery
Describes exaggerated or false praise in advertising that is not meant to be taken literally, typically used to promote products or services.
Appeals
In marketing, it refers to the techniques used by advertisers to emotionally or logically persuade the audience to take a certain action or adopt a specific viewpoint.
Educational Support
Assistance provided to facilitate learning, including tutoring, funding, resources, and technology.
Unique Selling Proposition
A marketing strategy that highlights the unique features, benefits, or advantages of a product or service, setting it apart from competitors.
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