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Chall Describes Reading Skills in Five Stages

question 77

Multiple Choice

Chall describes reading skills in five stages.Which stage below is stated incorrectly?

Grasp the concept of perceptual mapping and its role in understanding competitive positioning.
Analyze the steps involved in the segmentation, targeting, and positioning (STP) process.
Differentiate between various segmentation bases (demographic, psychographic, geodemographic, behavioral) and their applications.
Understand the role of product attributes and salient attributes in positioning strategies.

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