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Carol,a mid-level manager at Pegasus Incorporated,has not received a promotion in the last three years despite good performance and good ratings at performance appraisals.If she were to be promoted,she would be the only female employee at top management level.Carol seems to have hit the:
Preapproach
A sales strategy where research and planning are conducted before making initial contact with potential customers.
Follow-up
The act of making additional contact or taking further action after an initial interaction or event.
Personal Selling Process
A sequence of steps a salesperson follows to engage a potential customer, demonstrating how their product or service can meet the customer's needs, ultimately leading to a sale.
Prospecting
The process of searching for potential customers, clients, or buyers in order to develop new business.
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