National Data Indicates That the Percentage of Overweight U

question 44

Multiple Choice

National data indicates that the percentage of overweight U.S.12- to 19-year-olds increased from _____ percent in the early 1990s to nearly _____ percent in 2011-2012.

• A)60; 80
• B)39; 48
• C)11; 21
• D)20; 25

---

Definitions:

Hypodermic Needle Theory

A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.

Active Audience

The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.

Decoding

The process of interpreting or making sense of a message or information received.

Interpretive Strategies

The ideas and frameworks that audience members bring to bear on a particular media text to understand its meaning.