Name One Advantage and One Disadvantage of Using Surveys as a Way

question 65

Essay

Name one advantage and one disadvantage of using surveys as a way to collect data.

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Definitions:

Product

Any item or service offered for sale, capable of satisfying a customer's need or want.

Product Differentiation

A marketing process that showcases the differences between products. Differences may be real or perceived and are often used to compete in the market.

Buyer's Mind

Buyer's mind refers to the perceptions, options considered by and motivations of a consumer when making purchasing decisions.

Price Discrimination

The practice of selling the same product to different buyers at different prices based on willingness to pay, not differences in cost.