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Identify a temperament classification,according to Alexander Chess and Stella Thomas that includes children who (a)are low in activity level,(b)are somewhat negative,and (c)display a low intensity of mood.
Target Audience
A specific group of consumers identified as the intended recipient of an advertising or marketing message.
Frequency
Measure of how often the audience is exposed to a communication within a specified period of time.
IMC Results
The outcomes or effects of Integrated Marketing Communications, showing how cohesive branding and messaging across platforms achieve marketing objectives.
Televised Football Game
A live or recorded football match broadcasted to viewers over television networks.
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