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A team of scientists extracts a chemical that they call "Zombia" from the leaves of a common houseplant.One of the scientists would like to market Zombia as a dietary supplement because it makes people sleepy,when it is injected into them.Based on this information,Zombia
Enhance Customer Perceptions
Strategies aimed at improving how consumers view and evaluate a company's products or services.
Markdowns
Reductions in the selling price of goods, often to clear old stock or respond to reduced demand.
Complementary Products
Products that enhance the use of a primary product or are better used in conjunction with the primary product, increasing customer satisfaction and sales opportunities.
Maintained Markup
The practice of keeping the difference between the cost price and selling price consistent across products or over time.
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