Researchers at a Major American University Plan a Scientific Study

question 12

Multiple Choice

Researchers at a major American university plan a scientific study to investigate lifestyle factors that contribute to heart disease.Which of the following activities is most likely to be a component of their research efforts?

• A)obtaining the approval of the Federal Trade Commission (FTC)to conduct research on human subjects
• B)submitting an article describing the study and its results to a peer-reviewed journal
• C)announcing the results of the study on a popular TV program
• D)using a single-blind study that includes placebos to test the question

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Definitions:

Marketing Support

Services or activities provided to assist in the planning, development, and execution of marketing strategies and campaigns.

Product Pullout

The process of removing a product from the market or discontinuing its sale, often due to poor performance, safety concerns, or changing market conditions.

Divesting

Divesting is the process of selling off part of a company's operations or assets as a strategic move to focus on core activities, raise capital, or streamline operations.

Corporate Branding

is the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.