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Which of the following defense mechanisms did Rogers theorize?
SWOT Analysis
A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
Per-Unit Costs
The total expense incurred to produce, store, and sell one unit of a product or service, including material, labor, and overhead costs.
Market Share
The percentage of an industry's total sales that is earned by a particular company over a specified time period.
Value Map
A visual tool used to compare the value propositions of different products or services in the market from a customer's perspective.
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