Bruce Is a Customer Service Representative of GoodHomes Appliances

question 32

Multiple Choice

Bruce is a customer service representative of GoodHomes appliances. He is responsible for providing solutions to customers' problems. To provide solutions to the customers, Bruce depends on the team of technical experts in the company. From the given information, we can conclude that Bruce is a(n) :

• A)internal customer.
• B)"nice" customer.
• C)mediator.
• D)broker.

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Definitions:

Prospect Theory

Prospect Theory is a behavioral economic theory that describes how people choose between probabilistic alternatives involving risk, where the probabilities of outcomes are known.

Prospect Theory

A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are unknown.

Behavioral Economists

Scholars examining how psychological, cognitive, emotional, cultural, and social influences affect the financial choices of individuals and organizations.

Gains

Increases in economic benefits, such as profits, revenue, or utility.