Examlex
The three value areas identified by Daniel Yankelovich have created more emphasis on:
Shareholders
Individuals or entities that own shares in a corporation, thereby having a vested interest in its performance.
Marketing Department
A division within a company responsible for developing strategies and tactics to promote, sell, and distribute its products or services.
Environmental Forces
External factors such as social, economic, technological, and political conditions that affect businesses and consumers.
Marketing Occur
The processes or activities undertaken by individuals or organizations to promote, sell, and distribute a product or service.
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