Jim Is Head of the Marketing Department and Must Decide

question 99

Multiple Choice

Jim is head of the marketing department and must decide how to allocate a fixed amount of funds. There are two top projects that Jim believes hold the most promise. Recently, the majority of funds have been allocated to Project A, but Jim wonders if it is time to provide Project B with a larger share of the money. Jim decides to assign a particular individual, Clara, to thoroughly criticize the proposal for Project B, looking for every possible flaw. Which technique is Jim using to help him make a better decision?

• A)Dialogic process
• B)Devil's advocacy
• C)Mediation
• D)Dialectic method
• E)Negotiation

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Definitions:

Capital Equipment

Long-lasting goods that are utilized in the production of other goods or services, such as machinery, buildings, and vehicles.

Inventories

Stocks of goods and materials that businesses maintain to meet customer demand without delays.

Financial Assets

Assets that derive value because of a contractual claim, such as stocks, bonds, bank deposits, and notes receivable.

Local Governments

Entities responsible for governing areas smaller than a state or province, often focusing on municipal or regional issues.