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Pat and Chris are both computer programmers, but Pat earns more money than Chris. However, Chris perceives an equitable relationship because Pat:
Consumer Attitudes
The beliefs, feelings, and behavioral intentions that consumers have towards products, services, or brands, significantly influencing their purchasing decisions.
Cause-Related Marketing
A marketing strategy where businesses and organizations align themselves with social causes or issues to improve their public image and impact society positively.
Sympathetic
Demonstrating understanding, compassion, or concern for others' feelings or situations.
Social Responsiveness
The ability of an organization to understand, engage with, and react to social issues, expectations, and the needs of its community or stakeholders.
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