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Employees can usually be taught to attribute their failures to a lack of effort rather than to a lack of ability.
Total Revenues
The overall amount of money generated by a business from its sales or services before any costs or expenses are deducted.
Normal Rate
The standard or average rate at which something occurs, such as interest rates, inflation, or unemployment rates.
Accounting Profit
The net income of a business as calculated by subtracting total expenses from total revenues, according to standard accounting principles.
Economic Profit
The difference between the total revenue generated by a business and the total opportunity costs of all resources used.
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