Examlex
Organizational commitment reflects the extent to which an individual identifies with an organization and is committed to its goals.
Social Branded Entertainment
Content created by brands designed to entertain while simultaneously carrying a marketing message, often distributed on social media platforms.
Social Games
Online games that are played on social networking platforms, often involving social interaction or cooperation with other players.
Branded Entertainment
Branded entertainment consists of content produced by or for a brand, which integrates advertising into entertainment formats, aiming to capture the audience's attention in a non-intrusive way.
Content Marketing
A marketing strategy focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
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