Examlex
Most academic psychologists and intelligence specialists have embraced Gardner's model of multiple intelligences.
Crossing the Chasm
A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream market.
Consumer
An individual who purchases goods and services for personal use.
Customer
Someone who pays for a product or service.
Geoffrey Moore
An American organizational theorist, management consultant, and author known for his work on the technology adoption life cycle and marketing strategies for high-tech products.
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