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Distinguish between the various layers of diversity, giving at least three examples of each of the layers.
Target Customer Segment
A distinct segment of the marketplace that a corporation directs its offerings towards.
Profit To Distributors
The financial gain that distributors achieve from selling products after accounting for their cost of goods sold and operating expenses.
Production Era
A period in business thought where the main focus was on manufacturing efficiency and product output, with little attention to the consumer.
Marketing Concept
A business philosophy that holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value.
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