This Chapter's "Appreciating Diversity" Account Describes How McDonald's Was Able

question 53

Multiple Choice

This chapter's "Appreciating Diversity" account describes how McDonald's was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns.This example illustrates

• A) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures.
• B) the danger of applied anthropology turning itself into a tool of capitalist interests, which always disregard the culture and well-being of the consumer.
• C) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also to businesses, such as fast food.
• D) applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand.
• E) Brazilians' intolerance of foreign goods, because the companies that produce them disregard Brazilian tastes.

---

Definitions:

Criticisms

The analysis and judgment of the merits and faults of a literary or artistic work, concept, or idea.

Sociological Significance

The impact or importance of a phenomenon, behavior, or social pattern in terms of its ability to provide insight into the functioning of human societies.

Roger and Me

A documentary film by Michael Moore that explores the economic impact of General Motors closing its factories in Flint, Michigan.

Neoclassical Schools

An approach in economics that focuses on the determination of goods, outputs, and income distributions in markets through supply and demand.