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An anthropologist has just arrived at a new field site and feels overwhelmed with a creepy,profound feeling of alienation,of being without some of the most ordinary,trivial (and therefore basic) cues of his culture of origin.What term best describes what he is experiencing?
Segmentation Base(s)
Criteria used to classify and divide a market into distinct groups, based on characteristics like demographics, psychographics, or behavior.
Segmentation Variable(s)
Criteria or characteristics used to divide a market into distinct groups of buyers based on needs, behaviors, or demographics.
Outback Steakhouse
An Australian-themed American casual dining restaurant chain, serving American cuisine, based in Tampa, Florida with locations internationally.
Product Differentiation
The method of making a product or service stand out in the market to appeal more to a specific target audience.
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