In Survey Research, What Is Sampling

question 38

Multiple Choice

In survey research, what is sampling?

• A)The collection of a representative sample of a larger population
• B)The interviewing of a small number of key cultural consultants
• C)Participant observation
• D)The collection of life histories of every member in a community
• E)The recording of the emic perspective

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Definitions:

Sales Revenue

The total amount of money generated from sales of goods or services before any expenses are subtracted.

Unit Sales

A measure of the total quantity of products sold by a company, not taking into account the revenue generated from these sales.

Drugstore Channel

A distribution channel that includes pharmacies and drugstores, through which healthcare products, medications, and various retail goods are sold.

Flavors Carried

The variety or range of tastes offered by a food or beverage product, indicating the different options available to consumers.