A Vertical Economy Is

question 27

Multiple Choice

A vertical economy is

• A)a system of top-down exchange across regions.
• B)a system that exploits closely spaced environmental zones that contrast with one another in altitude, rainfall, overall climate, and vegetation.
• C)one of the types of segmentary lineage organization found in regions of East Africa.
• D)a means of integrating a society based on hereditary inequality and coercion.
• E)a form of indirect-biased transmission.

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Definitions:

Points of Difference

Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.

Brand Authenticity

The extent to which a brand is perceived as genuine, reliable, and true to its values, ethics, and promises to its consumers.

Poseur Brand

is a brand that attempts to project a certain image or status without genuine substance or authenticity to back it up.

Brand Improvisation

The ability of a brand to adapt spontaneously to changing market conditions or customer needs without losing its core identity.