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What Are Informal Communication Channels? Explain Two Types of Informal

question 102

Essay

What are informal communication channels? Explain two types of informal channels and the aspects of each that are useful for managers to understand.


Definitions:

Service-Sponsored Franchise Systems

A franchising approach where the franchisor provides a licensed privilege to the franchisee to do business and offers support services such as branding and training.

Wholesaler-Sponsored Voluntary Chains

Networks of independent retailers that voluntarily organize under a wholesaler to achieve economies of scale and marketing advantages.

Manufacturer-Sponsored Retail Franchise System

A retail model where manufacturers support and brand franchise stores, allowing them to sell their products exclusively.

Service-Sponsored Retail Franchise System

A franchising partnership where the franchisee offers services guided and branded by the franchisor, typically seen in sectors like hotels, car rentals, and fast food.

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