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Vanessa runs a flower shop.She recently made some changes so that one employee answers phones and does paperwork, while another creates arrangements, and a third packages and delivers the arrangements.Previously, each employee was responsible for the order from the phone call through the delivery.Vanessa's job redesign has
Mass-Marketing
Mass-marketing refers to a marketing strategy that aims to appeal to a large audience by using channels that reach a wide and diverse group of consumers simultaneously.
Segmenting And Positioning
The process of dividing a market into distinct groups of buyers and tailoring marketing strategies to meet their needs.
Positing
involves placing something firmly or putting forward an assertion, belief, or theory for consideration.
Meaningfully Shared Characteristics
Traits or features that are held in common among a group or category of things, providing significant insight into their nature or behavior.
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