Examlex
The intentional component of an attitude is also known as the cognitive component.
Framing Effects
The influence on decision-making and judgments caused by the way information is presented, rather than just the information itself.
Utility
The total satisfaction or benefit derived by consuming a product or service, used to analyze choices made by consumers to maximize satisfaction.
Planning Fallacy
is the tendency to underestimate the time, costs, and risks of future actions while overestimating the benefits, leading to time and budget overruns.
Underestimate
To judge something below its actual value, size, or importance.
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