According to Festinger, Which of the Following Factors Is Most

question 104

Multiple Choice

According to Festinger, which of the following factors is most relevant as people deal with the discomfort of cognitive dissonance?

• A)Personal ethics
• B)Judgment of others
• C)Personality differences
• D)Control over the situation
• E)Experience with decision-making

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Definitions:

Operating Loss

The amount by which the operating expenses of a business exceed its gross profits.

Fixed Costs

Expenses that do not change in proportion to the activity of a business, such as rent, salaries, or insurance.

Materials Markup

The extra percentage added to the cost price of goods to cover overhead and profit when selling goods.

Labor Rate

The cost paid to labor per unit of time, often referred to as wage rate or hourly rate.