Demassification Refers to a Trend of Customer Groups Being Segmented

question 29

True/False

Demassification refers to a trend of customer groups being segmented into smaller, specialized groups responding to narrowly targeted messages.

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Definitions:

Hawthorne Studies

A series of studies conducted in the early 20th century aimed at understanding how workers' productivity is affected by physical work conditions, work design, and social factors.

Social System

An organized set of relationships among individuals and groups in a society, influencing their behavior and culture.

1960s

The 1960s denotes a decade in the 20th century known for significant cultural, political, and technological changes worldwide.

Standard Time

An adjustment to the total normal time; the adjustment provides allowances for personal needs, unavoidable work delays, and fatigue.