Redbox Uses the Large Amount of Data That It Collects

question 44

Multiple Choice

Redbox uses the large amount of data that it collects at its video and game rental kiosks to determine ways to improve customer retention and to encourage multiple rentals at the same time.The chain is using

• A)quantitative decision making.
• B)data correlation.
• C)heuristics.
• D)business analytics.
• E)the Delphi technique.

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Definitions:

Increased Efficiency

An improvement in the ability to produce more output with the same amount of input or less.

Shared Values

Core beliefs or standards that are commonly held and guide an organization's or group's actions and decisions.

Public Interest

Concerns of the public as a whole, representing the welfare and rights of the community in general.

Aggregation

The process of combining or collecting individual units, items, or data points to form a sum or a whole.