The Tendency for Decision-Makers to Be Influenced by the Way

question 36

Multiple Choice

The tendency for decision-makers to be influenced by the way a situation or problem is presented to them is known as the ________ bias.

• A)overconfidence.
• B)escalation of commitment bias.
• C)hindsight.
• D)availability.
• E)framing.

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Definitions:

Consumer Confusion

A state where consumers are uncertain or have difficulty understanding or distinguishing between products, brands, or services.

Theoretical Influence

The impact that established theories or principles have on shaping research, practices, or policies within academic, scientific, or professional fields.

Psychological Influence

The impact that psychological factors, such as emotions, beliefs, or cognitive biases, have on an individual’s decisions and behaviors.

Brand Communities

Groups of consumers who are united by their loyalty and advocacy for a particular brand, fostering a sense of belonging and mutual support.