Many Good Mission Statements Include Descriptions of an Organization's Customers

question 77

True/False

Many good mission statements include descriptions of an organization's customers, as well as its major products or services.

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Definitions:

Cognitive Dissonance

A psychological situation where conflicting beliefs, attitudes or behaviors cause mental discomfort, leading to an alteration in one of the beliefs, attitudes, or behaviors to reduce the discomfort.

Purchase Decision

The stage in the buying process where a consumer decides which product or brand to buy after considering various alternatives.

Online Special

Refers to exclusive deals or discounts available through a website or online platform, often used to attract and engage digital shoppers.

Extended Problem Solving

A consumer decision-making process used in complex buying situations, involving detailed search and evaluation.