After Film Manufacturer Kodak Failed to Reinvent Itself and Declared

question 36

Multiple Choice

After film manufacturer Kodak failed to reinvent itself and declared bankruptcy in 2012, it decided to focus on its business of making inkjet printers as part of a ______ strategy.

• A)growth
• B)stability
• C)defensive
• D)reorganization
• E)reactor

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Definitions:

Cannibalization

The decrease in the number of sales, income, or market presence of an existing product caused by the launching of a new product by the same manufacturer.

Corporate Branding

Corporate branding is the practice of promoting the brand name of a corporate entity, as opposed to specific products or services, to enhance its reputation and identity.

Samsung Electronics

A multinational electronics company headquartered in South Korea, known for manufacturing a wide range of consumer and industry electronics, including smartphones, TVs, and semiconductors.

Samsung Life Insurance

A major life insurance company based in South Korea, providing a range of life insurance and financial services.