In the Current Broadband Environment, Consumers Are Able to Download

question 2

Multiple Choice

In the current broadband environment, consumers are able to download products like music, movies, and books.Netflix was aggressive in taking advantage of this fact, offering web streaming and game console access to its customers before competitors.According to Miles and Snow, Netflix would be a(n)

• A)reactor.
• B)prospector.
• C)analyzer.
• D)defender.
• E)executor.

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Definitions:

Competitor's Absolute Level

A measurement or assessment of a competitor's total performance or standing in the market without relative comparison.

Market Share

The fraction of a market occupied by a particular company or product.

Promotion Objectives

Goals that an organization aims to achieve through its promotional activities, such as increasing brand awareness, generating sales, or enhancing product knowledge among consumers.

Anticipated Sales

Expected or forecasted sales figures based on market analysis, historical data, and other predictive measures.