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When a company allows a foreign firm to pay it a fee to make or distribute the first company's product or service it is called
Cross-Cultural Psychology
Psychological research and theorizing that attempts to account for the psychological differences between and within different cultural groups.
Cultural Practices
The customs, rituals, and behaviors that are shared and practiced by members of a particular cultural or social group.
Outgroup Homogeneity Bias
The sociopsychological phenomenon by which members of a group to which one does not belong seem more alike than do members of a group to which one does belong.
In-Group Favoritism Bias
The tendency for individuals to give preferential treatment and express more positive attitudes towards members of their own group as opposed to those of out-groups.
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