Quick Read, a Company That Rents Books by Mail Using

question 11

Multiple Choice

Quick Read, a company that rents books by mail using the Internet, stepped into an industry where no leaders existed.This situation proved to be an opportunity for Quick Read to establish a loyal clientele through reliable shipment of books overnight.This delivery system gave Quick Read its _____.

• A)viable mission
• B)competitive advantage
• C)tactical innovation
• D)benchmarking focus

---

Definitions:

Classical Conditioning

A conditioning technique where, through repeated associations, a response at first elicited by a second stimulus is in the end elicited by the first stimulus without the second.

Reinforcer

An element in behaviorist psychology that strengthens a behavior or increases the likelihood of its repetition.

Cognitive Learning

A style of learning that involves understanding, thinking, problem-solving, and remembering, by which knowledge is gained and retained.

Vicarious Learning

Learning that occurs by observing the behaviors of others and the outcomes of those behaviors.