Which of the Following Statements Reflects Both of the Key

question 16

Multiple Choice

Which of the following statements reflects both of the key elements in developing a marketing strategy for a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A)Buy ads in all the major trade journals aimed at businesses in the entertainment and/or sports industry.
• B)Communicate using direct mail about the various walking surfaces the company can create for contractors who are building riding and walking paths.
• C)Design a sample ad and test it using visitors to a trade show.
• D)Hire six new sales representatives for one of its regional offices and train them on all aspects of strategy.

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Definitions:

Exploiting

Taking unfair advantage of a person, group, or situation for one's own benefit, often ethically or legally questionable.

Middle-Income DVCs

Developing countries that have achieved a certain level of GDP per capita, falling between low-income and high-income thresholds, if DVCs is taken to mean Developing Countries.

Farm Labor

The workforce engaged in agricultural activities, including planting, cultivating, and harvesting crops, as well as raising livestock.

Demographic Transition

The massive decline in birth rates that occurs once a developing country achieves higher standards of living because the perceived marginal cost of additional children begins to exceed the perceived marginal benefit.