CRM Is the Process of Building and Maintaining Profitable Customer

question 90

True/False

CRM is the process of building and maintaining profitable customer relationships

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Definitions:

Social Cognitive Theory

A theoretical framework that posits that learning occurs in a social context with a dynamic and reciprocal interaction of the person, environment, and behavior.

Humanistic

A psychological approach emphasizing the study of the whole person and the uniqueness of individual experience and potential.

Behavioural

Relating to the behaviors or responses of an individual or animal towards outside or inside triggers.

Psychoanalytic

Pertaining to a psychological theory and therapy that aims to treat mental disorders by investigating the interaction of conscious and unconscious elements in the mind and bringing repressed fears and conflicts into the conscious mind by techniques such as dream interpretation and free association.