Initially, Customer Relationship Management (CRM) Was a Tool Used Only

question 11

True/False

Initially, customer relationship management (CRM) was a tool used only by the sales force to keep track of current and prospective customers.

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Definitions:

Token Economy

A token economy is a behavior modification system used to increase desirable behavior and decrease undesirable behavior with the use of tokens (symbols) that can be exchanged for rewards.

Behavior Therapy

A therapeutic approach that seeks to change potentially self-destructive or unhealthy behaviors through a variety of techniques.

Psychodynamic Therapy

A therapeutic approach that emphasizes unconscious psychological processes and childhood experiences in influencing current behavior and thoughts.

Cognitive Therapy

A form of psychotherapy that focuses on changing unhelpful or destructive thoughts and behaviors by challenging and altering cognitive distortions.