Which of the Following Is True About Customer Relationship Management

question 2

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A)For CRM to be successful, the cultural attitude must remain constant in the organization.
• B)CRM is defined as managing customer interactions to build brand equity and improve long-term profitability.
• C)CRM originally started out as a tool to gauge the company purchases to manufacture consumer demands.
• D)The heart of a CRM program is information technology and database systems.

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Definitions:

Phonetic Learning

The process of learning how to recognize, produce, and manipulate the sounds within a language.

Kohlberg's Theory

A theory of moral development that outlines how individuals progress through different stages of moral reasoning from childhood through adulthood.

Moral Judgments

Evaluations or decisions based on considerations of right and wrong or good and bad behavior.

Social Order

The organized pattern of social relationships and social institutions that together compose society, providing predictability and stability to social life.