To Recognize Their Customer's Individual Preferences, Flyaway Airlines Began to Map

question 83

Multiple Choice

To recognize their customer's individual preferences, Flyaway Airlines began to map each step of customer interaction.This included making a note of individually preferred seating, food, and travel timings.Each of these customer interactions may be referred to as _____.

• A)tangible contacts
• B)touch points
• C)response stimuli
• D)response centres

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Definitions:

Areas

General locations or sectors within a broader field or physical space.

Content Ideation

The creative process of generating and developing new ideas for content, aimed at engaging a target audience.

Content Calendar

A schedule or plan that outlines when and where specific content will be published across different platforms.

Brand Alignment

The process of ensuring that all aspects of a company or organization, including products, services, and communications, consistently uphold and reflect the core values and identity of the brand.