Philip, a Regular Customer of Fairmont Banff Spring, Returns for an Overnight

question 33

Multiple Choice

Philip, a regular customer of Fairmont Banff Spring, returns for an overnight stay at the hotel after a gap of three weeks.He feels unappreciated when he has to give his usual preferences all over again because the guest executive does not refer to the database.This most likely happened because of failing to view the concept of CRM as a(n) _____.

• A)holistic marketing strategy
• B)company research project
• C)promotional strategy
• D)overall company strategy

Understand the relationship between attitudes and behavior in predicting actions.

Learn how the theory of planned behavior extends the understanding of attitude-behavior relationships.

Understand the relationship between prejudiced attitudes and discriminatory behaviour.

Grasp the variables that influence the correspondence between attitudes and behaviours.

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Definitions:

Psychologists

Professionals who study mental processes and behavior in humans and animals through observation, experimentation, and analysis.

Cultural Personality

How culture affects personality traits and behaviors, acknowledging that different cultures can lead to variations in personality across populations.

Hofstede

A framework for cross-cultural communication, developed by Geert Hofstede, that analyzes cultural dimensions and their impact on behavior in different societies.

Low In Uncertainty Avoidance

A characteristic of cultures that have a high tolerance for ambiguity and uncertainty, and are more accepting of risk and change.