Explain How Social Media Can Be Used as Part of a CRM

question 36

Essay

Explain how social media can be used as part of a CRM strategy.

---

Definitions:

Secondary Meaning

occurs when a descriptive term or phrase used in connection with a product or service becomes closely associated with that product or service in the minds of consumers.

Trademark Misappropriated

Unlawful use of another’s trademark or service mark without permission, leading to confusion or deception.

Company

A legal entity formed by a group of individuals to engage in and operate a business—commercial or industrial—enterprise.

Collective Mark

A trademark or service mark used by members of a collective group to identify the services or goods they provide with a certain level of quality or accuracy.