What Do Marketers Need to Consider When They Are Designing

question 66

Multiple Choice

What do marketers need to consider when they are designing e-mails?

• A)spam
• B)viewed on a small device
• C)that most e-mails are a waste of time
• D)customer's needs

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Definitions:

Intrinsic Motivation

A person’s beliefs about the extent to which an activity can satisfy his or her needs for competence and self-determination

Empowerment

The process of increasing the capacity of individuals or groups to make choices and transform those choices into desired actions and outcomes.

Motivate Another Person

The act of encouraging or inspiring someone to act or behave in a certain way to achieve a goal.

Two-factor Theory

A psychological theory proposed by Herzberg that distinguishes between factors that cause job satisfaction (motivators) and those that cause dissatisfaction (hygiene factors) at work.