How Could Sharpie Writing Pens Use Social Media Marketing to Engage

question 69

Multiple Choice

How could Sharpie writing pens use social media marketing to engage its teenage target audience?

• A)updating its images and sharing those created by its fans
• B)post their stories
• C)offer coupons
• D)create contest

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Definitions:

Subsidize

Financial support extended by a government or organization to lower the production costs or price of goods and services, making them more accessible to the public.

Negative Externalities

Costs suffered by a third party as a result of an economic transaction, which are not reflected in the transaction's price.

Taxed

The act of imposing financial charges on individuals or entities by a governmental organization in order to fund public spending.

Coase Theorem

A principle that suggests that if property rights are well-defined and transaction costs are negligible, parties will negotiate to correct externalities without the need for government intervention.