What Is the First Question That Marketers Must Ask as They

question 5

Multiple Choice

What is the first question that marketers must ask as they start the process of building social media programs into their marketing initiatives?

• A)How will social media be integrated into other brand marketing programs?
• B)What voice and tone do you want to use for your brand?
• C)What are the social media policies and guidelines for your business?
• D)What social media networks are appropriate for your brand?

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Definitions:

Formulating A Hypothesis

The process of creating a testable statement or prediction, based on observations or theories, that can be investigated through experimentation or research.

Laboratory Experiment

A research method in which variables are controlled and manipulated in a structured environment to test hypotheses about cause-and-effect relationships.

Watching Behaviors

The act of observing actions and reactions of individuals or groups in a systematic manner to gather data or insights.

Intervening

The action of coming between so as to prevent or alter a result or course of events, often in the context of providing assistance or therapy.